We started producing our own dog jerky because we were uncomfortable with the amount of additives, preservatives and fillers in traditional store bought treats.  Our dogs are not just our pets, they are family and we wanted to treat them as such.  We believe that if we feel this way then others do as well.  Every pet deserves a high quality natural treat.  Being a small home-based business we can control the quality of our treats in small batches rather than in large, mass produced commercial factories.